Legacies: How to access the hidden millions
(2003)
Presentation / Conference
Sargeant, A. (2003, November). Legacies: How to access the hidden millions. Paper presented at CAF Annual Conference, Great George Street, London
All Outputs (13)
Exploring brand values in the charity sector: Just what is the span of control? (2003)
Presentation / Conference
Sargeant, A., & Hudson, J. (2003, November). Exploring brand values in the charity sector: Just what is the span of control?. Paper presented at ARNOVA Conference, Denver
The new marketing myopia: Why is the giving literature so often ignored? (2003)
Presentation / Conference
Sargeant, A., & Lee, S. (2003, November). The new marketing myopia: Why is the giving literature so often ignored?. Paper presented at ARNOVA Conference, Denver
Leading and plotting the future (2003)
Presentation / Conference
Sargeant, A., & Tempel, E. (2003, October). Leading and plotting the future. Paper presented at International Fundraising Congress, Amsterdam, Holland
Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference
Tapp, A. (2003, September). Practising what we preach: An examination of academic-practitioner relationships. Paper presented at Relationship Marketing Colloquium, University of Gloucestershire
The use of direct marketing in higher education (2003)
Presentation / Conference
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK
Setting the standards: The construction of ‘the Project’ as an organisational object (2003)
Presentation / Conference
Hodgson, D., & Cicmil, S. (2003, July). Setting the standards: The construction of ‘the Project’ as an organisational object. Paper presented at 3rd CMS (Critical Management Studies) International Conference, stream on ‘Objects and the Study of Organizations’, Lancaster University, Lancaster, UK
The determinants of website effectiveness: An assessment of the role of relationship marketing (2003)
Presentation / Conference
Sargeant, A., Jay, E., & West, D. C. (2003, July). The determinants of website effectiveness: An assessment of the role of relationship marketing. Paper presented at Academy of Marketing Conference, Aston University, Birmingham, UK
Benchmarking fundraising practice (2003)
Presentation / Conference
Sargeant, A., & Lee, S. (2003, July). Benchmarking fundraising practice. Paper presented at Institute of Fundraising Annual Conference, Birmingham, UK
Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference
Tapp, A. (2003, July). Crossing the academic - practice chasm: a blueprint for applied academics. Paper presented at Academy of Marketing Conference, Aston, UK
Knowledge, interaction and project work (2003)
Presentation / Conference
Cicmil, S. (2003, July). Knowledge, interaction and project work. Paper presented at 9th EGOS colloquium in Copenhagen: sub-theme ‘Project Organizations, Embeddedness, and Repositories of Knowledge, Copenhagen, Denmark
Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference
Tapp, A. (2003, July). Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. Paper presented at Academy of Marketing Conference, Aston, UK
Marketing giving: What do we know about why people give? (2003)
Presentation / Conference
Sargeant, A. (2003, May). Marketing giving: What do we know about why people give?. Paper presented at Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England