All Outputs (11)

Legacy marketing: Just what is the potential? (2002)
Presentation / Conference
Sargeant, A. (2002, November). Legacy marketing: Just what is the potential?. Paper presented at Charities Aid Foundation Annual Conference, London, UK

The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice (2002)
Presentation / Conference
Sargeant, A., & Jay, E. (2002, September). The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice. Paper presented at 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University

Nonprofit and business sector collaborations (2002)
Presentation / Conference
Sargeant, A., & Wymer, W. (2002, September). Nonprofit and business sector collaborations. Paper presented at 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, London, UK

Trust in the voluntary sector: a relationship to giving? (2002)
Presentation / Conference
Sargeant, A. (2002, July). Trust in the voluntary sector: a relationship to giving?. Paper presented at 5th International Conference of the International Society for Third-Sector Research, Cape Town, South Africa

Key behaviours in adverising risk management in the not-for-profit sector (2002)
Presentation / Conference
West, D., & Sargeant, A. (2002, July). Key behaviours in adverising risk management in the not-for-profit sector. Paper presented at Academy of Marketing Conference, Nottingham, UK

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference
Tapp, A. (2002, July). The changing face of marketing academia: what can we learn from commercial market research?. Paper presented at Academy of Marketing Conference, Nottingham, London

Benchmarking charity costs: A new UK initiative (2002)
Presentation / Conference
Sargeant, A. (2002, June). Benchmarking charity costs: A new UK initiative. Paper presented at ARNOVA 31st Annual Conference, Montreal, Canada

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal

How to build donor loyalty (2002)
Presentation / Conference
Sargeant, A. (2002, April). How to build donor loyalty. Paper presented at 39th International Conference on Fundraising, St Louis, USA

Integrated fundraising over the web (2002)
Presentation / Conference
Sargeant, A. (2002, April). Integrated fundraising over the web. Paper presented at Relationship Marketing Conference, Henry Stewart Conferences, London, UK