Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it
(1999)
Presentation / Conference
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling
All Outputs (13)
Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1999, July). Surf when you're winning; the use of web sites in football club marketing. Paper presented at Academy of marketing conference, Stirling, U.K
Charitable giving towards a model of donor behaviour (1999)
Presentation / Conference
Sargeant, A., West, D., & Ford, J. B. (1999, June). Charitable giving towards a model of donor behaviour. Paper presented at AMA Summer Educators Proceedings, San Francisco
Investigating charity-donor relationships: why do individuals stop giving? (1999)
Presentation / Conference
Sargeant, A. (1999, June). Investigating charity-donor relationships: why do individuals stop giving?. Paper presented at 5th Annual Research in the Voluntary Sector Conference, NCVO, City University, London
Horses for courses: Market versus societal orientation in the nonprofit sector (1999)
Presentation / Conference
Sargeant, A., Foreman, S., & Liao, M. (1999, June). Horses for courses: Market versus societal orientation in the nonprofit sector. Paper presented at Academy of Marketing Conference, Stirling
Why do donors give? (1999)
Presentation / Conference
Sargeant, A. (1999, June). Why do donors give?. Paper presented at ISFM Tenth Annual Conference, Birmingham Metropole
Donor retention: Just why do donors stop giving? (1999)
Presentation / Conference
Sargeant, A. (1999, June). Donor retention: Just why do donors stop giving?. Paper presented at ICFM Tenth Aunnual Conference, Brimingham Metropole
Should the sector step back and ask why it needs to market itself? (1999)
Presentation / Conference
Sargeant, A. (1999, June). Should the sector step back and ask why it needs to market itself?. Paper presented at NCVO Marketing the Future Conference, London
Modelling donor attrition: Why do individuals stop giving? (1999)
Presentation / Conference
Sargeant, A. (1999, June). Modelling donor attrition: Why do individuals stop giving?. Paper presented at Annual ARNOVA Conference, Washingon D.C
Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference, Bled, Slovenia
Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,
English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece
Total quality in project management: Towards an integrated concept (1999)
Presentation / Conference
Cicmil, S., & Terziowski, M. (1999, June). Total quality in project management: Towards an integrated concept. Paper presented at 8th ICPQR Conference (International Conference on Productivity and Quality Research), Vaasa, Finland