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All Outputs (3)

Charity marketing: Targeting the likely donor (1996)
Presentation / Conference
Sargeant, A., & Kaehler, J. (1996, June). Charity marketing: Targeting the likely donor. Paper presented at Marketing Education Group Conference, University of Strathclyde

Trust fund-raising: Understanding giving behaviour (1996)
Presentation / Conference
Sargeant, A., & Bater, K. (1996, June). Trust fund-raising: Understanding giving behaviour. Paper presented at Marketing Education Group Conference, University of Strathclyde