Internal marketing to support social marketing: A case study from the Fire & Rescue Service
(2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton
All Outputs (2)
Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton