PGI tips
(2004)
Journal Article
Sargeant, A. (2004). PGI tips
All Outputs (14)
Does perception matter?: An empirical analysis of donor behaviour (2004)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2004). Does perception matter?: An empirical analysis of donor behaviour. Service Industries Journal, 24(6), 19-36. https://doi.org/10.1080/0264206042000299167This article provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic... Read More about Does perception matter?: An empirical analysis of donor behaviour.
Trust and confidence is a preference of the habitual voyeur of what is known as fundraising (2004)
Journal Article
Sargeant, A., & Jay, E. (2004). Trust and confidence is a preference of the habitual voyeur of what is known as fundraising
Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior (2004)
Journal Article
Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology and Marketing, 21(8), 613-635. https://doi.org/10.1002/mar.20021This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to det... Read More about Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior.
Trading water: The human factor (2004)
Journal Article
Razzaque, J. (2004). Trading water: The human factor. Review of European Community and International Environmental Law, 13(1), 15-26. https://doi.org/10.1111/j.1467-9388.2004.00380.xThis article briefly explores the status of water as a human right. It outlines the international commitments under the international and regional conventions, and judicial decisions outlining the nature of the right to water. It deals with the commo... Read More about Trading water: The human factor.
The current reform of French law of divorce (2004)
Journal Article
Dadomo, C. (2004). The current reform of French law of divorceThe article analyses the French law of divorce and its reform operated in May 2004
Business data linking: Recent UK experience (2004)
Journal Article
Ritchie, F. (2004). Business data linking: Recent UK experience. Austrian Journal of Statistics, 33(1-2), 89-97
Reasons for lapse: The case of face-to-face donors (2004)
Journal Article
Sargeant, A., & Jay, E. (2004). Reasons for lapse: The case of face-to-face donors. International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), 171-182. https://doi.org/10.1002/nvsm.245
Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515
The loyalty of football fans: We'll support you evermore? (2004)
Journal Article
Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221
Direct and database marketing and customer relationship management in recruiting students for higher education (2004)
Journal Article
Tapp, A., Hicks, K., & Stone, M. (2004). Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 335-346. https://doi.org/10.1002/nvsm.258
Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? (2004)
Journal Article
Tapp, A., & Stone, M. (2004). Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?. Interactive Marketing -London-, 6(1), 234-242. https://doi.org/10.1057/palgrave.im.4340267
The political economy of management knowledge transfer: Some insights from experience in Serbia and Montenegro (2004)
Journal Article
Upchurch, M., & Cicmil, S. (2004). The political economy of management knowledge transfer: Some insights from experience in Serbia and Montenegro
Taking risks with advertising: The case of the not-for-profit sector (2004)
Journal Article
West, D., & Sargeant, A. (2004). Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20(9/10), 1027-1046. https://doi.org/10.1362/0267257042405268