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All Outputs (14)

PGI tips (2004)
Journal Article
Sargeant, A. (2004). PGI tips

Does perception matter?: An empirical analysis of donor behaviour (2004)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2004). Does perception matter?: An empirical analysis of donor behaviour. Service Industries Journal, 24(6), 19-36. https://doi.org/10.1080/0264206042000299167

This article provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic... Read More about Does perception matter?: An empirical analysis of donor behaviour.

Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior (2004)
Journal Article
Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology and Marketing, 21(8), 613-635. https://doi.org/10.1002/mar.20021

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to det... Read More about Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior.

Trading water: The human factor (2004)
Journal Article
Razzaque, J. (2004). Trading water: The human factor. Review of European Community and International Environmental Law, 13(1), 15-26. https://doi.org/10.1111/j.1467-9388.2004.00380.x

This article briefly explores the status of water as a human right. It outlines the international commitments under the international and regional conventions, and judicial decisions outlining the nature of the right to water. It deals with the commo... Read More about Trading water: The human factor.