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All Outputs (23)

Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article
Vafeas, M., & Hilton, T. (2002). Client defection in the design industry: a study of the causes, process and context of switching agencies. Design Journal, 5(1), 14-25. https://doi.org/10.2752/146069202789378431

This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.

Steward little (2002)
Journal Article
Sargeant, A., & Jay, E. (2002). Steward little

Operationalizing the marketing concept in the nonprofit sector (2002)
Journal Article
Sargeant, A., Foreman, S., & Liao, M. N. (2002). Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10(2), 41-65. https://doi.org/10.1300/J054v10n02_03

This paper questions the validity of applying the market orientation construct, which was developed ostensibly for and in large multinational organizations, to a sector whose characteristics differ greatly. Instead, this paper argues for a new approa... Read More about Operationalizing the marketing concept in the nonprofit sector.

Community participation: UK planning reforms and international obligations (2002)
Journal Article
Razzaque, J., & Stookes, P. (2002). Community participation: UK planning reforms and international obligations. Journal of Planning and Environment Law, 786-795

Land use has a critical impact on the environment and sustainable development. The UK Government is concerned that the present land use system is neither efficient nor effective, that it is expensive and that there is delay over major decisions, whic... Read More about Community participation: UK planning reforms and international obligations.