An analysis of the concept of cool and its marketing implications
(2002)
Journal Article
Nancarrow, C., Nancarrow, P., & Page, J. (2002). An analysis of the concept of cool and its marketing implications. Journal of Consumer Behaviour, 1(4), https://doi.org/10.1002/cb.77
All Outputs (23)
Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article
Vafeas, M., & Hilton, T. (2002). Client defection in the design industry: a study of the causes, process and context of switching agencies. Design Journal, 5(1), 14-25. https://doi.org/10.2752/146069202789378431This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.
Fundraising on the web: Opportunity or hype? (2002)
Journal Article
Sargeant, A. (2002). Fundraising on the web: Opportunity or hype?. New Directions for Philanthropic Fundraising, 2001(33), 39-58. https://doi.org/10.1002/pf.3303
Social and cause-related marketing: The growth of a discipline? (2002)
Journal Article
Sargeant, A. (2002). Social and cause-related marketing: The growth of a discipline?. Journal of Nonprofit and Public Sector Marketing, 9(4), XIII-XV. https://doi.org/10.1300/J054v09n04_01
Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article
Tapp, A. (2002). Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9(3), 238-247. https://doi.org/10.1057/palgrave.jdm.3240005
Individual and contextual antecedents of donor trust in the voluntary sector (2002)
Journal Article
Sargeant, A., & Lee, S. (2002). Individual and contextual antecedents of donor trust in the voluntary sector. Journal of Marketing Management, 18(7-8), 779-802. https://doi.org/10.1362/0267257022780679
Improving public trust in the voluntary sector: An empirical analysis' (2002)
Journal Article
Sargeant, A., & Lee, S. (2002). Improving public trust in the voluntary sector: An empirical analysis'. International Journal of Nonprofit and Voluntary Sector Marketing, 7(1), 68-83. https://doi.org/10.1002/nvsm.168
The role of funders in nonprofit merger activity: Implications for charity fundraising practice (2002)
Journal Article
Sargeant, A., & Jay, E. (2002). The role of funders in nonprofit merger activity: Implications for charity fundraising practice. Journal of Marketing Management, 18(9/10), 953-969. https://doi.org/10.1362/0267257012930394
Steward little (2002)
Journal Article
Sargeant, A., & Jay, E. (2002). Steward little
Operationalizing the marketing concept in the nonprofit sector (2002)
Journal Article
Sargeant, A., Foreman, S., & Liao, M. N. (2002). Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing, 10(2), 41-65. https://doi.org/10.1300/J054v10n02_03This paper questions the validity of applying the market orientation construct, which was developed ostensibly for and in large multinational organizations, to a sector whose characteristics differ greatly. Instead, this paper argues for a new approa... Read More about Operationalizing the marketing concept in the nonprofit sector.
Researching the researchers (2002)
Journal Article
Sargeant, A. (2002). Researching the researchers
Much ado about nothing (2002)
Journal Article
Sargeant, A. (2002). Much ado about nothing
Managing donor defection: Why should donors stop giving? (2002)
Journal Article
Sargeant, A. (2002). Managing donor defection: Why should donors stop giving?. New Directions for Philanthropic Fundraising, 2001(32), 59-74. https://doi.org/10.1002/pf.3204
Fundraising is not something to be sorry for (2002)
Journal Article
Sargeant, A. (2002). Fundraising is not something to be sorry for
Fundraising costs to go on website (2002)
Journal Article
Sargeant, A. (2002). Fundraising costs to go on website
Community participation: UK planning reforms and international obligations (2002)
Journal Article
Razzaque, J., & Stookes, P. (2002). Community participation: UK planning reforms and international obligations. Journal of Planning and Environment Law, 786-795Land use has a critical impact on the environment and sustainable development. The UK Government is concerned that the present land use system is neither efficient nor effective, that it is expensive and that there is delay over major decisions, whic... Read More about Community participation: UK planning reforms and international obligations.
Human rights and the environment: National experiences (2002)
Journal Article
Razzaque, J. (2002). Human rights and the environment: National experiences. Environmental Policy and Law, 32(2), 99-110
Why neoclasical economics explains nothing at all (2002)
Journal Article
Fleetwood, S. (2002). Why neoclasical economics explains nothing at all
Union exclusion or union renewal? Trade union responses to the decollectivisation of workplace relations (2002)
Journal Article
Danford, A., Richardson, M., & Upchurch, M. (2002). Union exclusion or union renewal? Trade union responses to the decollectivisation of workplace relations. Sociologia del lavoro, 85,
Research note: Profiles of union workplace representatives: Evidence from three unions in south-west England (2002)
Journal Article
Danford, A., Richardson, M., & Upchurch, M. (2002). Research note: Profiles of union workplace representatives: Evidence from three unions in south-west England. Industrial Relations Journal, 33(2), 127-140. https://doi.org/10.1111/1468-2338.00224