Customer lifetime value and marketing strategy: How to forge the link
(2000)
Journal Article
Sargeant, A. (2000). Customer lifetime value and marketing strategy: How to forge the link. Marketing Review, 1(4), 427-440
All Outputs (13)
Quality in project environments: A nonconventional agenda (2000)
Journal Article
Cicmil, S. (2000). Quality in project environments: A nonconventional agenda. International Journal of Quality and Reliability Management, 17(4), 554-570. https://doi.org/10.1108/02656710010298599A growing body of evidence indicates the emerging applications of projects and their role in modern businesses. The agreement over project success criteria and delivery of a quality product still remains a key managerial concern. Underlying theoretic... Read More about Quality in project environments: A nonconventional agenda.
Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits (2000)
Journal Article
Alfansi, L., & Sargeant, A. (2000). Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18(2), 64-74. https://doi.org/10.1108/02652320010322976The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for bank... Read More about Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits.
Modelling internal communications in the financial services sector (2000)
Journal Article
Sargeant, A., & Asif, S. (2000). Modelling internal communications in the financial services sector. European Journal of Marketing, 34(3-4), 299-318. https://doi.org/10.1108/03090560010311867The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal commu... Read More about Modelling internal communications in the financial services sector.
Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Emerging trends in the use of the Internet – lessons from the football sector. Qualitative Market Research: An International Journal, 3(1), 38-46. https://doi.org/10.1108/13522750010310479Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.
Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Scoring with the net: The cybermarketing of English football clubs. Electronic Markets, 10(3), 45-57. https://doi.org/10.1080/10196780050177080
Social marketing and sustainability: A planned approach to social change (2000)
Journal Article
Dinan, C., & Sargeant, A. (2000). Social marketing and sustainability: A planned approach to social change. Progress in Tourism and Hospitality Research, 12(3), 1-14
Social marketing and sustainable tourism: Is there a match? (2000)
Journal Article
Dinan, C., & Sargeant, A. (2000). Social marketing and sustainable tourism: Is there a match?. International Journal of Tourism Research, 2(1), 2-14. https://doi.org/10.1002/%28SICI%291522-1970%28200001/02%292%3A1%3C1%3A%3AAID-JTR178%3E3.0.CO%3B2-5
From PFI to PPP: Is risk understood?’ a positioning paper (2000)
Journal Article
Illidge, R., & Cicmil, S. (2000). From PFI to PPP: Is risk understood?’ a positioning paper
Donor overboard (2000)
Journal Article
Sargeant, A. (2000). Donor overboard
The Carnegie school (2000)
Journal Article
Sargeant, A., & Asif, S. (2000). The Carnegie school
Widening the appeal of charity (2000)
Journal Article
Sargeant, A., Ford, J., & West, D. (2000). Widening the appeal of charity. International Journal of Nonprofit and Voluntary Sector Marketing, 5(4), 318-332. https://doi.org/10.1002/nvsm.123
Operationalising the marketing concept: Just what can be achieved when you get it right? (2000)
Journal Article
Sargeant, A., & Liao, M. (2000). Operationalising the marketing concept: Just what can be achieved when you get it right?