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All Outputs (19)

Network marketing in south africa: An exploratory study of consumer perceptions (1999)
Journal Article
Sargeant, A., & Msweli, P. (1999). Network marketing in south africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11(3), 51-66. https://doi.org/10.1300/J046v11n03_04

In global terms the Network Marketing (NWM) industry continues to experience rapid growth. Indeed, in South Africa the absence of a need for high levels of infrastructure support and the fit with elements of traditional African culture, combine to ma... Read More about Network marketing in south africa: An exploratory study of consumer perceptions.

Implementing organisational change projects: Impediments and gaps (1999)
Journal Article
Cicmil, S. (1999). Implementing organisational change projects: Impediments and gaps. Strategic Change, 8(2), 119-129. https://doi.org/10.1002/%28SICI%291099-1697%28199903/04%298%3A2%3C119%3A%3AAID-JSC416%3E3.0.CO%3B2-1

A ‘project’ perspective on managing change is offered to embrace a focused range of gaps and behavioural issues which determine the success or failure of change programmes. The argument evolves around contemporary strategic, managerial and behavioura... Read More about Implementing organisational change projects: Impediments and gaps.

An insight into management of organisational change projects (1999)
Journal Article
Cicmil, S. (1999). An insight into management of organisational change projects. Journal of Workplace Learning, 11(1), 5-15. https://doi.org/10.1108/13665629910250906

This article offers a “project” perspective on managing change, a view that starts by recognising the aspect of organisational change implementation, and develops to embrace a focused range of gaps and behavioural issues which determine the success o... Read More about An insight into management of organisational change projects.

Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. (1999)
Journal Article
Sargeant, A., & Kaehler, J. (1999). Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. Health Marketing Quarterly, 16(1), 55-77. https://doi.org/10.1300/J026v16n01_05

This paper investigates whether factors previously identified in the literature are also important in the U.K. primary healthcare system. In a survey based on the SERVQUAL scale, 182 patients were personally interviewed. The analysis shows that the d... Read More about Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K..

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39-50. https://doi.org/10.1080/135272699345734

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

Business performance in the UK hotel sector - does it pay to be market oriented? (1999)
Journal Article
Sargeant, A., Sargeant, A., & Mohamad, M. (1999). Business performance in the UK hotel sector - does it pay to be market oriented?. Service Industries Journal, 19(3), 42-59. https://doi.org/10.1080/02642069900000029

This article reports the findings of a postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty-f... Read More about Business performance in the UK hotel sector - does it pay to be market oriented?.

Returns on fundraising expenditures in the voluntary sector (1999)
Journal Article
Kähler, J., Sargeant, A., & Kaehler, J. (1999). Returns on fundraising expenditures in the voluntary sector. Nonprofit Management and Leadership, 10(1), 5-19. https://doi.org/10.1002/nml.10102

There has been much interest of late in the relative efficiency of various forms of fundraising activity. It is the purpose of this article to establish the typical returns that might be expected to accrue from a variety of fundraising methods. Based... Read More about Returns on fundraising expenditures in the voluntary sector.

Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order (1999)
Journal Article
Nancarrow, C., Tiu Wright, L., & Alakoc, B. (1999). Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order. Journal of Marketing Management, 15(6), 449-462. https://doi.org/10.1362/026725799785045833

A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.

‘Our best work happens when we don’t know what we’re doing’. Discuss (1999)
Journal Article
French, R., & Simpson, P. (1999). ‘Our best work happens when we don’t know what we’re doing’. Discuss

The article challenges the dominant assumption that the key to working effectively as academics, organizational researchers, consultants, managers or teachers is to know what we are doing. Instead, it proposes that learning comes from working at the... Read More about ‘Our best work happens when we don’t know what we’re doing’. Discuss.

The inadequacy of mainstream theories of trade union behaviour (1999)
Journal Article
Fleetwood, S. (1999). The inadequacy of mainstream theories of trade union behaviour. LABOUR, 13(2), 445-480. https://doi.org/10.1111/1467-9914.00103

This paper identifies four criteria used by mainstream economists of trade unions to judge the adequacy of their various theories. Three of them, however, are hardly ever satisfied. The root cause of this failure is the method adopted by mainstream e... Read More about The inadequacy of mainstream theories of trade union behaviour.