Network marketing in south africa: An exploratory study of consumer perceptions
(1999)
Journal Article
Sargeant, A., & Msweli, P. (1999). Network marketing in south africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11(3), 51-66. https://doi.org/10.1300/J046v11n03_04
In global terms the Network Marketing (NWM) industry continues to experience rapid growth. Indeed, in South Africa the absence of a need for high levels of infrastructure support and the fit with elements of traditional African culture, combine to ma... Read More about Network marketing in south africa: An exploratory study of consumer perceptions.