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City brand management (CBM): The case of Kazakhstan (2008)
Journal Article
Gaggiotti, H., Low Kim Cheng, P., & Yunak, O. (2008). City brand management (CBM): The case of Kazakhstan. Place Branding and Public Diplomacy, 4(2), 115-123. https://doi.org/10.1057/palgrave.pb.6000081

In order to attract talents and resources, cities in Kazakhstan need to factor in various marketing techniques in their administrative practices and governing philosophies. This paper explores the concept of city branding and its application to the K... Read More about City brand management (CBM): The case of Kazakhstan.