All Outputs (2)

Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. London: Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.

The Financial Crisis and White Collar Crime - Legislative and Policy Responses (2017)
Book
Ryder, N., Turksen, U., & Tucker, J. (2017). The Financial Crisis and White Collar Crime - Legislative and Policy Responses. Routledge

In September 2007, the collapse of the United States (US) sub-prime mortgage market resulted in the global meltdown of the financial markets. This in turn led to the collapse of many international financial institutions including Northern Rock, Brad... Read More about The Financial Crisis and White Collar Crime - Legislative and Policy Responses.