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All Outputs (2)

Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions (2016)
Book
Spotswood, F. (2016). F. Spotswood (Ed.), Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol: Policy Press

Through its 14 chapters, this book presents a first view of the different perspectives within the fragmented field of behaviour change. The first part presents a series of perspectives of behaviour change as it is currently researched and implemented... Read More about Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions.

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.