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Business-to-Business Marekting (2017)
Book
Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marekting. Sage

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing. New to the 4th edition: 'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.


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