Uncovering human needs through visual research methods: Two commercial case studies
(2018)
Journal Article
Hare, J. D., Beverley, K., Begum, T., Andrews, C., Whicher, A., Walters, A., & Ruff, A. (2018). Uncovering human needs through visual research methods: Two commercial case studies. Electronic Journal of Business Research Methods, 16(2), 55-102
This paper presents two respective case studies which demonstrate how visual research methods can elicit a deep understanding of the needs of potential end users and drive product and service development at a strategic business level. The engagement... Read More about Uncovering human needs through visual research methods: Two commercial case studies.