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E-commerce transactions in a virtual environment: Virtual transactions (2012)
Journal Article
Scarle, S., Arnab, S., Dunwell, I., Petridis, P., Protopsaltis, A., & de Freitas, S. (2012). E-commerce transactions in a virtual environment: Virtual transactions. Electronic Commerce Research, 12(3), 379-407. https://doi.org/10.1007/s10660-012-9098-4

E-commerce is a fundamental method of doing business, such that for a firm to say it is trading at all in the modern market-place it must have some element of on-line presence. Coupled with this is the explosion of the "population" of Massively Multi... Read More about E-commerce transactions in a virtual environment: Virtual transactions.