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All Outputs (2533)

Exploring the link between obesity and advertising in New Zealand (2004)
Journal Article
Kitchen, P. J., Eagle, L., Bulmer, S., & De Bruin, A. (2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10(1), 49-67. https://doi.org/10.1080/1352726042000207199

This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning l... Read More about Exploring the link between obesity and advertising in New Zealand.

The impact of management techniques on performances in technology-based firms (2004)
Journal Article
Sims, M., O'Regan, N., & Ghobadian, A. (2004). The impact of management techniques on performances in technology-based firms. Technovation, 24(3), 265-273. https://doi.org/10.1016/S0166-4972%2803%2900128-7

The study begins by examining the degree of profitability of technology-based firms. The results indicate that annual gross profit varies from breakeven to as much as £90,000 per full time employee. Two distinct clusters were identified; high perform... Read More about The impact of management techniques on performances in technology-based firms.

Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute (2004)
Journal Article
Fraher, A. L. (2004). Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute. History of Psychology, 7(1), 65-84. https://doi.org/10.1037/1093-4510.7.1.65

Systems psychodynamics is an interdisciplinary field amalgamating a triad of influences-the practice of psychoanalysis, the theories and methods of the field of group relations, and the task and boundary awareness of open systems perspectives. Althou... Read More about Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute.

Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes (2004)
Journal Article
O'Regan, N., & Ghobadian, A. (2004). Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes. European Business Review, 16(1), 64-77. https://doi.org/10.1108/09555340410512411

The European Commission (EC) is updating the definition of small and medium sized enterprises (SMEs) following widespread consultation. The EC is focusing on a redefinition of the financial ceiling criterion rather than the ceilings in relation to th... Read More about Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes.

The importance of capabilities for strategic direction and performance (2004)
Journal Article
O’Regan, N., & Ghobadian, A. (2004). The importance of capabilities for strategic direction and performance. Management Decision, 42(2), 292-313. https://doi.org/10.1108/00251740410518525

This paper re-visits the perennial question “Why do some firms perform better than others?” by focusing on the resource-based view of strategy and in particular the role of generic organisational capabilities in the achievement of overall performance... Read More about The importance of capabilities for strategic direction and performance.

Temporary work agencies: Here today, gone tomorrow? (2004)
Journal Article
Purcell, J., Purcell, K., & Tailby, S. (2004). Temporary work agencies: Here today, gone tomorrow?. British Journal of Industrial Relations, 42(4), 705-725. https://doi.org/10.1111/j.1467-8543.2004.00337.x

The complexities of the triangular relationship between employer, worker and agency are explored in two sectors to establish the extent to which the use of agency workers constitutes strategic and rational decisions on the part of employers. Evidence... Read More about Temporary work agencies: Here today, gone tomorrow?.

Practitioners' perspectives on the UK cost of capital (2004)
Journal Article
McLaney, E., Pointon, J., Thomas, M., & Tucker, J. (2004). Practitioners' perspectives on the UK cost of capital. European Journal of Finance, 10(2), 123-138. https://doi.org/10.1080/1351847032000137401

The aims of this study were to determine how UK finance practitioners derive and review the cost of capital, and to ascertain whether the final figure varied with the choice of method. To investigate behaviour in the real world a survey questionnaire... Read More about Practitioners' perspectives on the UK cost of capital.

High performance work systems and workplace partnership: A case study of aerospace workers (2004)
Journal Article
Danford, A., Richardson, M., Stewart, P., Tailby, S., & Upchurch, M. (2004). High performance work systems and workplace partnership: A case study of aerospace workers. New Technology, Work and Employment, 19(1), 14-29. https://doi.org/10.1111/j.1468-005X.2004.00125.x

This article provides case study analysis of the impact of high performance work practices and workplace partnership on skilled workers in the UK's aerospace industry. In contrast to assumptions that such practices increase empowerment and participat... Read More about High performance work systems and workplace partnership: A case study of aerospace workers.

The changing face of marketing academia: What can we learn from commercial market research and practitioners? (2004)
Journal Article
Tapp, A. (2004). The changing face of marketing academia: What can we learn from commercial market research and practitioners?. European Journal of Marketing, 38(5/6), 492-499. https://doi.org/10.1108/03090560410529178

This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitione... Read More about The changing face of marketing academia: What can we learn from commercial market research and practitioners?.

Advertising (2004)
Book Chapter
Eagle, L. (2004). Advertising. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communication. London: Routledge

Marketing PR (2004)
Book Chapter
Eagle, L. (2004). Marketing PR. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communications. London: Routledge

Driven by results (2004)
Journal Article
Eagle, L., & Kitchen, P. J. (2004). Driven by results