Key account management in financial services
(2005)
Book
Cheverton, P., Hughes, T., Foss, B., & Stone, M. (2005). Key account management in financial services. London: Kogan Page
All Outputs (2533)
Integrated marketing communication in small businesses (2005)
Report
Davison, A., Bulmer, S., & Eagle, L. (2005). Integrated marketing communication in small businesses
Advertising (Case Study) (2005)
Book Chapter
Eagle, L. (2005). Advertising (Case Study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning
Commercial media literacy: What does it do, to whom - and does it matter? (2005)
Report
Eagle, L. (2005). Commercial media literacy: What does it do, to whom - and does it matter?
Consumer behaviour (Case study) (2005)
Book Chapter
Eagle, L. (2005). Consumer behaviour (Case study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning
Personal selling (2005)
Book Chapter
Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing Communications. London: Routledge
Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin (2005)
Journal Article
Eagle, L. (2005). Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11(4), 309-310. https://doi.org/10.1080/0144619052000345628
Sponsorship (2005)
Book Chapter
Eagle, L. (2005). Sponsorship. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader In Marketing Communications. London: Routledge
Students as customers: Why the customer concept may not be right… And students might not know what they need (2005)
Report
Eagle, L., & Brennan, R. (2005). Students as customers: Why the customer concept may not be right… And students might not know what they need
Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication (2005)
Book Chapter
Eagle, L., Bulmer, S., & Blair, R. (2005). Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In I. Papaslomou (Ed.), Proceedings of the 10th International Conference on Corporate and Marketing Communication (209-225). International corporate marketing communication association
Advergames: Impact and implications for regulation (2005)
Journal Article
Eagle, L., & Dahl, S. (2005). Advergames: Impact and implications for regulation
Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication (2005)
Report
Eagle, L., Hawkins, J., & Reid, J. (2005). Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication
Defending brand advertising share-of-voice: A mature market(s) perspective (2005)
Journal Article
Eagle, L., Rose, L. C., & Kitchen, P. J. (2005). Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13(1), 65-79. https://doi.org/10.1057/palgrave.bm.2540246
Group dynamics for high-risk teams: A ‘Team Resource Management’ primer (2005)
Book
Fraher, A. L. (2005). Group dynamics for high-risk teams: A ‘Team Resource Management’ primer. New York: iUniverse PublicationsThis brief, readable book is designed to introduce a new team-building model called Team Resource Management (TRM) and serves as a guide for experiential learning events based on the Tavistock tradition. Using examples from popular culture and indust... Read More about Group dynamics for high-risk teams: A ‘Team Resource Management’ primer.
Team Resource Management (TRM): A Tavistock approach to leadership in high-risk environments (2005)
Journal Article
Fraher, A. L. (2005). Team Resource Management (TRM): A Tavistock approach to leadership in high-risk environments. Organisational and Social Dynamics, 5(2), 163-182The purpose of this article is to build upon the study of organizational disaster by analysing essential elements of a new team training model called Team Resource Management (TRM). Reviewing the history and methods of Crew Resource Management (CRM),... Read More about Team Resource Management (TRM): A Tavistock approach to leadership in high-risk environments.
A reader in marketing communications (2005)
Book
Kitchen, P. J., De Pelsmacker, P., Eagle, L., & Schultz, D. E. (. (2005). A reader in marketing communications. London: Routledge
New paradigm - IMC - under fire (2005)
Journal Article
Kitchen, P. J., & Eagle, L. (2005). New paradigm - IMC - under fire. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 15(1), 72-80. https://doi.org/10.1108/10595420510818713
Achieving a services marketing orientation: the case of a UK manufacturer (2005)
Journal Article
Little, E., Tait, C., & Marandi, E. (2005). Achieving a services marketing orientation: the case of a UK manufacturer
Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? (2005)
Book Chapter
Lloyd, J. (2005). Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?. In W. Wymer, & J. Lees-Marshment (Eds.), Current Issues in Political Marketing. Haworth Press IncOver recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?.
Sex workers of the world unite! – Sex workers in the labour movement (2005)
Journal Article
Lopes, A. (2005). Sex workers of the world unite! – Sex workers in the labour movement