All Outputs (20)

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference
Hilton, T., & Hughes, T. (2008, December). Co-production and co-creation using self-service technology: the application of service dominant logic. Paper presented at The Otago Forum 2, Dunedin, New Zealand

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

Strategies for profitability with short contracts (2008)
Presentation / Conference
Parry, G., & Shayler, K. (2008, November). Strategies for profitability with short contracts. Paper presented at 10th annual ground handling international conference, Dublin, Ireland

The effectiveness of threat appeals in the advertising of counselling services (2008)
Presentation / Conference
Carruthers, J., Eccarius, J., Krisjanous, J., & Ashill, N. (2008, September). The effectiveness of threat appeals in the advertising of counselling services. Paper presented at World Social Marketing Conference, Brighton

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK

We just don't want to frighten the horses (2008)
Presentation / Conference
Miller, J. (2008, September). We just don't want to frighten the horses. Paper presented at Annual conference of the British Society for Sports History, University of Brighton

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2008, September). Academic/practitioner engagement in management: knowledge transfer and knowledge exchange. Paper presented at British Academy of Management Conference, Harrogate, UK

Beyond the art or science debate (2008)
Presentation / Conference
Sargeant, A. (2008, September). Beyond the art or science debate. Presented at AFP Chicago Chapter, Chicago, USA

Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference
O'Regan, N., Hughes, T., & Wornham, D. (2008, August). Are we asking the right questions? Closing the academic/practitioner gap in strategic management. Paper presented at Academy of Management Conference, Anaheim, California

The effect of legal environment on innovation performance of external knowledge strategies (2008)
Presentation / Conference
Alexander, E. (2008, August). The effect of legal environment on innovation performance of external knowledge strategies. Paper presented at Sixty-Sixth Annual Meeting of the Academy of Management, Annaheim, California, USA

This study addresses how institutional differences across countries matter to firms by asking whether there is a best fit of collaborative strategy to improve firms’ innovation performance in a given institutional milieu: the legal institutional envi... Read More about The effect of legal environment on innovation performance of external knowledge strategies.

Automotive production: product variety and how emerging economies can avoid problems of industrialised countries (2008)
Presentation / Conference
Shafer, J., Schleich, H., Scavarda, L. F., & Parry, G. (2008, June). Automotive production: product variety and how emerging economies can avoid problems of industrialised countries. Paper presented at 16th GERPSIA international colloquium "the automobile industry and sustainable development", Turin, Italy

Relationship marketing in consumer markets: The paradigm that refused to shift. (2008)
Presentation / Conference
Marandi, E., & Robson, J. (2008, June). Relationship marketing in consumer markets: The paradigm that refused to shift. Paper presented at Academy of Marketing Conference 2008, Aberdeen

The use of social marketing to reduce problem gambling: The implications for public health (2008)
Presentation / Conference
Powell, J., & Tapp, A. (2008, June). The use of social marketing to reduce problem gambling: The implications for public health. Paper presented at Addressing Problem Gambling Conference, Auckland, New Zealand

The social patterning of physical activity in Britain. Findings from qualitative research (2008)
Presentation / Conference
Spotswood, F. (2008, June). The social patterning of physical activity in Britain. Findings from qualitative research. Paper presented at National Social Marketing Conference, Oxford University, UK

Do employability skills really matter in the UK graduate labour market? The case of business and management graduates (2008)
Presentation / Conference
Wilton, N. (2008, June). Do employability skills really matter in the UK graduate labour market? The case of business and management graduates. Paper presented at Paris International Conference on Education, Economy & Society 2008, Paris, France

Two dominant rationales are put forward by UK policymakers for the continued expansion of higher education (HE): to service the high-skill labour requirements of a ‘knowledge’ economy and to increase educational and, subsequently, labour market oppor... Read More about Do employability skills really matter in the UK graduate labour market? The case of business and management graduates.

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions (2008)
Presentation / Conference
Kemp, G., & Eagle, L. (2008, June). Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. Paper presented at 8th International Congress on Public and Nonprofit Marketing, Szeged, Hungary

Job resourcefulness and employee burnout: Frontline service recovery performance efforts in a call centre context (2008)
Presentation / Conference
Rod, M., Carruthers, J., Thirkell, P., & Ashill, N. (2008, May). Job resourcefulness and employee burnout: Frontline service recovery performance efforts in a call centre context. Paper presented at European Marketing Academy (EMAC), Brighton, UK

Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts (2008)
Presentation / Conference
Prabhakar, G. P. (2008, March). Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia

Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the rece... Read More about Case study on Haldiram’s: India’s answer to the McDonald’s and the Pizza Huts.

The project of life: Generalizing spiritual theory for applied project management research and the interconnections (2008)
Presentation / Conference
Prabhakar, G. P. (2008, March). The project of life: Generalizing spiritual theory for applied project management research and the interconnections. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia

This is an inter-disciplinary systemic research work. This work is not an inter-religion comparison and attempts to establish a relationship between the disciplines of project management and spirituality. In doing so the literature review was conduct... Read More about The project of life: Generalizing spiritual theory for applied project management research and the interconnections.

Psychoanalytic phenomena and organizations: A dynamic approach with cross-cultural and film applications for dynamic times (2008)
Presentation / Conference
Ulus, E. (2008, February). Psychoanalytic phenomena and organizations: A dynamic approach with cross-cultural and film applications for dynamic times. Paper presented at International Business Horizons Conference, Noida, India