All Outputs (65)

The importance of capabilities for strategic direction and performance (2004)
Journal Article
O’Regan, N., & Ghobadian, A. (2004). The importance of capabilities for strategic direction and performance. Management Decision, 42(2), 292-313. https://doi.org/10.1108/00251740410518525

This paper re-visits the perennial question “Why do some firms perform better than others?” by focusing on the resource-based view of strategy and in particular the role of generic organisational capabilities in the achievement of overall performance... Read More about The importance of capabilities for strategic direction and performance.

Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan (2004)
Report
Hawkins, J., Eagle, L., & Bulmer, S. (2004). Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan

Systems psychodynamics: The formative years (1895-1967) (2004)
Journal Article
Fraher, A. L. (2004). Systems psychodynamics: The formative years (1895-1967). Organisational and Social Dynamics, 4(2), 191-211

Key account management in financial services: an outline research agenda (2004)
Journal Article
Hughes, T., Foss, B., Stone, M., & Cheverton, P. (2004). Key account management in financial services: an outline research agenda. Journal of Financial Services Marketing, 9(2), 184-193

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match? (2004)
Journal Article
Hunt, L., Eagle, L., & Kitchen, P. J. (2004). Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?. Journal of Marketing Education, 26(1), 75-88. https://doi.org/10.1177/0273475303262350

The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning) and... Read More about Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?.

Changing the deal: Implications for the informal contract and workplace relations (2004)
Thesis
Jarvis, C. A. Changing the deal: Implications for the informal contract and workplace relations. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1065120

IMC: Conclusions and caveats (2004)
Journal Article
Kitchen, P. J., & Eagle, L. (2004). IMC: Conclusions and caveats

The highland society of the spectacle: Regulating bodies and figuring the national heritage at the Highland Games (2004)
Book Chapter
Knox, D. (2004). The highland society of the spectacle: Regulating bodies and figuring the national heritage at the Highland Games. In C. Aitchison, & H. Pussard (Eds.), Leisure, Space and Visual Culture (197-216). Leisure Studies Association

This chapter outlines the nature of the performance and representation of gender roles at highland games events.

Why we need a sex workers’ union (2004)
Book Chapter
Lopes, A., & Clamen, J. (2004). Why we need a sex workers’ union. In S. Day, & H. Ward (Eds.), Sex Work, Mobility & Health in Europe. London: Routledge

Leadership and strategy: making it happen (2004)
Journal Article
O'Regan, N., & Ghobadian, A. (2004). Leadership and strategy: making it happen. Journal of General Management, 29(4), 76-92

Re-visiting the strategy-performance question: An empirical analysis (2004)
Journal Article
O’Regan, N., & Ghobadian, A. (2004). Re-visiting the strategy-performance question: An empirical analysis. International Journal of Management and Decision Making, 5(2/3), 144-170. https://doi.org/10.1504/IJMDM.2004.005346

Strategic planning is assuming a greater importance for small- and medium-sized manufacturing firms as well as large firms. However, the lack of systematic strategic planning is considered by some commentators to be major reason for the failure of ma... Read More about Re-visiting the strategy-performance question: An empirical analysis.

Implementation and maintenance in a lean environment (2004)
Journal Article
Parry, G. (2004). Implementation and maintenance in a lean environment

Driven by results (2004)
Journal Article
Eagle, L., & Kitchen, P. J. (2004). Driven by results

Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? (2004)
Journal Article
Eagle, L., & Chaimberlain, K. C. (2004). Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?. International Journal of Advertising, 23(1), 69-90

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications (2004)
Journal Article
Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004). Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications. Journal of Medical Marketing, 4(3), 271-287. https://doi.org/10.1057/palgrave.jmm.5040173

Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. (2004)
Journal Article
Eagle, L. (2004). Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10(4), 289-290. https://doi.org/10.1080/1352726042000250498

Marketing PR (2004)
Book Chapter
Eagle, L. (2004). Marketing PR. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communications. London: Routledge

Advertising (2004)
Book Chapter
Eagle, L. (2004). Advertising. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communication. London: Routledge

Antecedents of service recovery performance in the New Zealand public healthcare sector (2004)
Book Chapter
Ashill, N., Carruthers, J., & Krisjanous, J. (2004). Antecedents of service recovery performance in the New Zealand public healthcare sector. In S. Fullerton, & D. L. Moore (Eds.), Contemporary Readings (283-290). Ypsilanti, MI: Academy of Business Administration

Antecedents and outcomes of service recovery performance in a private healthcare environment (2004)
Journal Article
Ashill, N., Carruthers, J., & Krisjanous, J. (2004). Antecedents and outcomes of service recovery performance in a private healthcare environment. International Review on Public and Nonprofit Marketing, 1(2), 57-74. https://doi.org/10.1007/BF02896626