Skip to main content

Research Repository

Advanced Search

All Outputs (65)

Child consumers of advertising: Differences across deciles (2004)
Presentation / Conference
Bulmer, S., Hawkins, J., & Eagle, L. (2004, June). Child consumers of advertising: Differences across deciles. Paper presented at Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand

Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior (2004)
Journal Article
Sargeant, A., & Lee, S. (2004). Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33(2), 185-202. https://doi.org/10.1177/0899764004263321

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to... Read More about Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior.

Complexity, quality and project performance: Towards an extended project life cycle model (2004)
Presentation / Conference
Cicmil, S. (2004, June). Complexity, quality and project performance: Towards an extended project life cycle model. Paper presented at 11th International Symposium on ‘Quality and Management of Product Life Cycle’, Belgrade, Serbia and Montenegro

Plenary paper, invited and sponsored by the National Institute for Quality and Standards

'Flying the friendly skies:' Why US commercial airline pilots want to carry guns (2004)
Journal Article
Fraher, A. L. (2004). 'Flying the friendly skies:' Why US commercial airline pilots want to carry guns. Human Relations, 57(5), 573-595. https://doi.org/10.1177/0018726704044310

Previous studies of social systems have shown that organizations develop mechanisms to defend against anxiety inherent in the system. This article uses field theory, systems psychodynamics and a participant observer methodology to examine certain def... Read More about 'Flying the friendly skies:' Why US commercial airline pilots want to carry guns.

New technology and the changing role of marketing (2004)
Journal Article
Tapp, A., & Hughes, T. (2004). New technology and the changing role of marketing. Marketing Intelligence and Planning, 22(3), 284-296. https://doi.org/10.1108/02634500410536876

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

Exploring the link between obesity and advertising in New Zealand (2004)
Journal Article
Kitchen, P. J., Eagle, L., Bulmer, S., & De Bruin, A. (2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10(1), 49-67. https://doi.org/10.1080/1352726042000207199

This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning l... Read More about Exploring the link between obesity and advertising in New Zealand.

The impact of management techniques on performances in technology-based firms (2004)
Journal Article
Sims, M., O'Regan, N., & Ghobadian, A. (2004). The impact of management techniques on performances in technology-based firms. Technovation, 24(3), 265-273. https://doi.org/10.1016/S0166-4972%2803%2900128-7

The study begins by examining the degree of profitability of technology-based firms. The results indicate that annual gross profit varies from breakeven to as much as £90,000 per full time employee. Two distinct clusters were identified; high perform... Read More about The impact of management techniques on performances in technology-based firms.

Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute (2004)
Journal Article
Fraher, A. L. (2004). Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute. History of Psychology, 7(1), 65-84. https://doi.org/10.1037/1093-4510.7.1.65

Systems psychodynamics is an interdisciplinary field amalgamating a triad of influences-the practice of psychoanalysis, the theories and methods of the field of group relations, and the task and boundary awareness of open systems perspectives. Althou... Read More about Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute.

Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes (2004)
Journal Article
O'Regan, N., & Ghobadian, A. (2004). Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes. European Business Review, 16(1), 64-77. https://doi.org/10.1108/09555340410512411

The European Commission (EC) is updating the definition of small and medium sized enterprises (SMEs) following widespread consultation. The EC is focusing on a redefinition of the financial ceiling criterion rather than the ceilings in relation to th... Read More about Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes.