Conflicting messages: Marketing communication issues and the obesity epidemic
(2004)
Presentation / Conference
Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004, June). Conflicting messages: Marketing communication issues and the obesity epidemic. Paper presented at Corporate and Marketing Communications Conference, Warwick, UK
All Outputs (65)
Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan (2004)
Presentation / Conference
Hawkins, J., Eagle, L., & Bulmer, S. (2004, June). Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Paper presented at Corporate and Marketing Communications Conference, Warwick, UK
Political virtue out of necessity. First steps in re-engaging the electorate (2004)
Presentation / Conference
Lloyd, J. (2004, June). Political virtue out of necessity. First steps in re-engaging the electorate. Paper presented at Academy of Marketing Conference, Cheltenham, UK
Child consumers of advertising: Differences across deciles (2004)
Presentation / Conference
Bulmer, S., Hawkins, J., & Eagle, L. (2004, June). Child consumers of advertising: Differences across deciles. Paper presented at Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand
Stock market development and economic growth: The causal linkage (2004)
Journal Article
Caporale, G. M., Howells, P., & Soliman, A. M. (2004). Stock market development and economic growth: The causal linkage. Journal of Economic Development, 29(1), 33-50
Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior (2004)
Journal Article
Sargeant, A., & Lee, S. (2004). Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33(2), 185-202. https://doi.org/10.1177/0899764004263321This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to... Read More about Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior.
Complexity, quality and project performance: Towards an extended project life cycle model (2004)
Presentation / Conference
Cicmil, S. (2004, June). Complexity, quality and project performance: Towards an extended project life cycle model. Paper presented at 11th International Symposium on ‘Quality and Management of Product Life Cycle’, Belgrade, Serbia and MontenegroPlenary paper, invited and sponsored by the National Institute for Quality and Standards
IMC evolution: Examining the evidence (2004)
Journal Article
Eagle, L., & Kitchen, P. J. (2004). IMC evolution: Examining the evidence
Direct to consumer drug advertising in New Zealand (2004)
Presentation / Conference
Smith, D., Eagle, L., & Rose, L. C. (2004, June). Direct to consumer drug advertising in New Zealand. Paper presented at AcademyHealth Meeting, San Diego, USA
Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals (2004)
Presentation / Conference
Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, May). Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada
Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference
Hughes, T. (2004, May). Managing customers in financial services: The role of the marketing function in e-commerce. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada
'Flying the friendly skies:' Why US commercial airline pilots want to carry guns (2004)
Journal Article
Fraher, A. L. (2004). 'Flying the friendly skies:' Why US commercial airline pilots want to carry guns. Human Relations, 57(5), 573-595. https://doi.org/10.1177/0018726704044310Previous studies of social systems have shown that organizations develop mechanisms to defend against anxiety inherent in the system. This article uses field theory, systems psychodynamics and a participant observer methodology to examine certain def... Read More about 'Flying the friendly skies:' Why US commercial airline pilots want to carry guns.
New technology and the changing role of marketing (2004)
Journal Article
Tapp, A., & Hughes, T. (2004). New technology and the changing role of marketing. Marketing Intelligence and Planning, 22(3), 284-296. https://doi.org/10.1108/02634500410536876Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.
The cost of advertising in mature markets: A critical analysis (2004)
Presentation / Conference
Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, April). The cost of advertising in mature markets: A critical analysis. Paper presented at Corporate and Marketing Communications Confrerence, Coventry, UK
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan (2004)
Presentation / Conference
Hawkins, J., Eagle, L., & Bulmer, S. (2004, April). Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. Paper presented at Corporate and Marketing Communications Conference, Warwick, UK
Exploring the link between obesity and advertising in New Zealand (2004)
Journal Article
Kitchen, P. J., Eagle, L., Bulmer, S., & De Bruin, A. (2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10(1), 49-67. https://doi.org/10.1080/1352726042000207199This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning l... Read More about Exploring the link between obesity and advertising in New Zealand.
The impact of management techniques on performances in technology-based firms (2004)
Journal Article
Sims, M., O'Regan, N., & Ghobadian, A. (2004). The impact of management techniques on performances in technology-based firms. Technovation, 24(3), 265-273. https://doi.org/10.1016/S0166-4972%2803%2900128-7The study begins by examining the degree of profitability of technology-based firms. The results indicate that annual gross profit varies from breakeven to as much as £90,000 per full time employee. Two distinct clusters were identified; high perform... Read More about The impact of management techniques on performances in technology-based firms.
The impact of management techniques on performances of technology-based firms (2004)
Journal Article
O'Regan, N., Sims, M. A., & Ghobadian, A. (2004). The impact of management techniques on performances of technology-based firms. Technovation, 24(3), 265-273. https://doi.org/10.1016/S0166-4972%2803%2900128-7
Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute (2004)
Journal Article
Fraher, A. L. (2004). Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute. History of Psychology, 7(1), 65-84. https://doi.org/10.1037/1093-4510.7.1.65Systems psychodynamics is an interdisciplinary field amalgamating a triad of influences-the practice of psychoanalysis, the theories and methods of the field of group relations, and the task and boundary awareness of open systems perspectives. Althou... Read More about Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute.
Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes (2004)
Journal Article
O'Regan, N., & Ghobadian, A. (2004). Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes. European Business Review, 16(1), 64-77. https://doi.org/10.1108/09555340410512411The European Commission (EC) is updating the definition of small and medium sized enterprises (SMEs) following widespread consultation. The EC is focusing on a redefinition of the financial ceiling criterion rather than the ceilings in relation to th... Read More about Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes.