Regulating the medium and the message: Parental perceptions of television advertising directed at children
(2002)
Presentation / Conference
De Bruin, A., & Eagle, L. (2002, December). Regulating the medium and the message: Parental perceptions of television advertising directed at children. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
All Outputs (537)
Digital divides: Socio-economic considerations in marketing to children via new media (2002)
Presentation / Conference
Eagle, L., & Bulmer, S. (2002, December). Digital divides: Socio-economic considerations in marketing to children via new media. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? (2002)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2002, December). A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Marketing communication implications of children's new electronic media use (2002)
Presentation / Conference
Eagle, L., & De Bruin, A. (2002, December). Marketing communication implications of children's new electronic media use. Paper presented at 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum
Matching marketing education and information technology to teaching/learning outcomes (2002)
Presentation / Conference
Eagle, L., & Hunt, L. M. (2002, December). Matching marketing education and information technology to teaching/learning outcomes. Paper presented at 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia
Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference
Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference, Nottingham, UK
Credulous or Critical? Children’s Reactions to Advertising (2002)
Presentation / Conference
Bulmer, S., & Eagle, L. (2002, June). Credulous or Critical? Children’s Reactions to Advertising. Paper presented at Australia, New Zealand Marketing Academy, Melbourne, Australia
Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? (2002)
Presentation / Conference
Lloyd, J. (2002, June). Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies?. Paper presented at Academy of Marketing Conference, Nottingham, UK
Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa (2002)
Presentation / Conference
Morey, Y. (2002, June). Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa. Paper presented at National Women's studies network association conference, Las Vegas, Nevada
Change management: Some implications of the time dimension and relational dynamics (2002)
Presentation / Conference
Cicmil, S. (2002, April). Change management: Some implications of the time dimension and relational dynamics. Presented at Change management - The Proceedings of the 7th ICIT Conference (International Conference on ISO 9000 and TQM), RMIT University, Melbourne, Australia
A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? (2002)
Presentation / Conference
Eagle, L., & Chamberlain, K. C. (2002, April). A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?. Paper presented at 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum
Economic implications of a tax on advertising: The New Zealand case (2002)
Presentation / Conference
Allen, L., Eagle, L., & Rose, L. C. (2002, March). Economic implications of a tax on advertising: The New Zealand case. Paper presented at 53rd International Atlantic Economic Conference, Paris, France
Economic implications of a tax on advertising: The New Zealand case (2002)
Presentation / Conference
Allen, L., Eagle, L., & Rose, L. C. (2002, March). Economic implications of a tax on advertising: The New Zealand case. Paper presented at 53rd International Atlantic Economic Conference, Paris, French
A qualitative study of the implications of e-commerce for financial services organisations' strategies (2001)
Presentation / Conference
Hughes, T. (2001, December). A qualitative study of the implications of e-commerce for financial services organisations' strategies. Paper presented at Business Intelligence and E-marketing Conference, Warwick, UK
E-commerce: is it an agent for organisational change? (2001)
Presentation / Conference
Hughes, T. (2001, November). E-commerce: is it an agent for organisational change?. Paper presented at Services Marketing Conference, Manchester, UK
Globalisation and tertiary education markets: An initial analysis (2001)
Presentation / Conference
Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M., & Thomas, M. (2001, November). Globalisation and tertiary education markets: An initial analysis. Paper presented at Management development institute conference, India
Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services (2001)
Presentation / Conference
Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK
Multiple perspectives of the "integrated management" concept: Which lens to choose in research and practice? (2001)
Presentation / Conference
Cicmil, S. (2001, April). Multiple perspectives of the "integrated management" concept: Which lens to choose in research and practice?. Presented at Integrated Management - The Proceedings of the 6th ICIT Conference, Ayrshire Management Centre, Ayr, Scotland
Direct to the consumer promotion of prescription drugs: It may be coming to a country near you (2001)
Presentation / Conference
Eagle, L. (2001, April). Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK
Restrictions on advertising to children: Effective protection of the young and vulnerable? (2001)
Presentation / Conference
Eagle, L., & De Bruin, A. (2001, April). Restrictions on advertising to children: Effective protection of the young and vulnerable?. Paper presented at 6th International Conference on Corporate and Marketing Communication, Belfast, UK