All Outputs (3)

Conducting international consumer research with children: Challenges and potential solutions (2017)
Book Chapter
Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A., Bakir, A., …Spotswood, F. (2017). Conducting international consumer research with children: Challenges and potential solutions. In M. Solomon, & T. Lowry (Eds.), Conducting International Consumer Research with Children. Routledge

This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway... Read More about Conducting international consumer research with children: Challenges and potential solutions.

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.

The development of a framework for effective interdisciplinary behaviour change project management (2017)
Journal Article
Spotswood, F., & Warren, S. (2017). The development of a framework for effective interdisciplinary behaviour change project management. Social Business, 7(1), 7-26. https://doi.org/10.1362/204440817X14970183097821

Purpose: Interdisciplinary interventions for behaviour change are increasingly being considered a standard to aim for to maximise the potential for effective change of behaviours which have complex, multi-layered and interrelated causes. Despite cons... Read More about The development of a framework for effective interdisciplinary behaviour change project management.