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Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required? (2013)
Journal Article
Barnett, N. J., Parry, G., Saad, M., Newnes, L., & Goh, Y. M. (2013). Servitization - Complex engineering service availability: Is a paradigm shift in the business model and service enterprise required?. Strategic Change, 22(3-4), 145-156. https://doi.org/10.1002/jsc.1929

Servitization is the move by firms to gain value from service associated with their products, which requires a strategic rather than incremental change in the provider firm.