Using social marketing to encourage teenage mothers to breastfeed
(2013)
Journal Article
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2013). Using social marketing to encourage teenage mothers to breastfeed. Journal of Social Marketing, 3(2), 144-161. https://doi.org/10.1108/JSOCM-04-2012-0015
Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.