Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models
(1999)
Presentation / Conference
Eagle, L., & Murphy, B. D. (1999, December). Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. Paper presented at 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia
All Outputs (9)
Fast tracking to degree success: An international comparison (1999)
Presentation / Conference
Eagle, L., McDonald, R. C., & Wood, V. (1999, December). Fast tracking to degree success: An international comparison. Paper presented at 10th International Australian association for Institutional Research Conference, Aukland, New Zealand
IMC: Bedfellows and barriers, the client/advertising agency interface (1999)
Presentation / Conference
Eagle, L., & Kitchen, P. J. (1999, April). IMC: Bedfellows and barriers, the client/advertising agency interface. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (1999)
Presentation / Conference
Eagle, L., & Kitchen, P. J. (1999, April). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (1999)
Presentation / Conference
Eagle, L. (1999, April). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK
Rethinking construction quality (1999)
Presentation / Conference
Cicmil, S. (1999, April). Rethinking construction quality. Presented at Proceedings of the 4th ICIT Conference, HK Baptist University, Hong Kong, China
Spatial competition and store location in shopping centres (1999)
Presentation / Conference
Carter, C. C., Haloupek, W. J., & Eagle, L. (1999, February). Spatial competition and store location in shopping centres. Paper presented at 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia
Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand (1999)
Journal Article
Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V., & Kitchen, P. J. (1999). Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18(1), 87-117
The need for analysis as part of the planning and implementation process (1999)
Book Chapter
Eagle, L. (1999). The need for analysis as part of the planning and implementation process. In P. J. Kitchen (Ed.), Marketing Communications: Principles and Practice (57-88). London: Cengage Learning EMEA