All Outputs (8)

Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? (1997)
Presentation / Conference
Eagle, L., & Hyde, K. F. (1997, December). Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia

Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices (1997)
Presentation / Conference
Eagle, L., Hyde, K. F., Duffy, M. F., & Kitchen, P. J. (1997, December). Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia

Multiple objectives in measuring the multidimensional concept of customer satisfaction (1997)
Presentation / Conference
Eagle, L., McDonald, R. C., & Lee, K. (1997, September). Multiple objectives in measuring the multidimensional concept of customer satisfaction. Paper presented at XXI ATEM/APPA conference, Sydney, Australia

The role of advertising effectiveness awards in marketing communications management (1997)
Presentation / Conference
Duffy, M. F., & Eagle, L. (1997, April). The role of advertising effectiveness awards in marketing communications management. Paper presented at 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum

An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland (1997)
Presentation / Conference
Cicmil, S., & Kekale, T. (1997, April). An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland. Presented at Proceedings of 2nd ICIT Conference, Putteridge Bury, Luton, UK

The place of faith in management learning (1997)
Journal Article
Simpson, P. (1997). The place of faith in management learning. Management Learning, 28(4), 409-422. https://doi.org/10.1177/1350507697284002

This paper is an exploration of the place of faith in management learning. The popular myth that faith is merely a retreat from reality is tempered with the argument that faith can sometimes be an effective means of engaging with the risks and politi... Read More about The place of faith in management learning.

Is the case for competency based assessment proven for application to business programmes? (1997)
Journal Article
Eagle, L., & McDonald, R. C. (1997). Is the case for competency based assessment proven for application to business programmes?

Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies (1997)
Book
Duffy, M. F., & Eagle, L. (. (1997). Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing