Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes
(1998)
Presentation / Conference
Eagle, L., McDonald, R. C., & Sylvester, G. C. (1998, July). Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes. Paper presented at First year in higher education - 3rd Pacific Rim Conference - Strategies for Success in Transition Years, Aukland, New Zealand
All Outputs (3)
Advertising effectiveness measurement: A review of industry research practices (1998)
Presentation / Conference
Eagle, L., Hyde, K. F., & Kitchen, P. J. (1998, April). Advertising effectiveness measurement: A review of industry research practices. Paper presented at 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK
Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives (1998)
Presentation / Conference
Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V., & Kitchen, P. J. (1998, April). Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. Paper presented at 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK