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All Outputs (3)

The role of storytelling in co-creating a corporate brand with employees (2015)
Presentation / Conference
Spear, S. (2015, April). The role of storytelling in co-creating a corporate brand with employees. Paper presented at 10th Global Brand Conference, Turku, Finland

Organizations are increasingly realizing that brands cannot be solely controlled by managers, but are instead co-created with stakeholders through their interactions and experiences with the brand. The co-creation of the corporate brand with employee... Read More about The role of storytelling in co-creating a corporate brand with employees.

Exploring revaluation as a strengths-based approach to changing school physical activity cultures
Presentation / Conference
Spotswood, F., Spear, S., Wiltshire, G., Darnton, A., & Liew, L. Exploring revaluation as a strengths-based approach to changing school physical activity cultures. Poster presented at 7th International Society for Physical Activity and Health Congress

SCIP (School Culture Intervention Project) applied Revaluation in a series of primary schools as the basis for a transformational change programme designed to shape and improve school physical activity culture. Revaluation was used to: Engage actors... Read More about Exploring revaluation as a strengths-based approach to changing school physical activity cultures.

Parental engagement in special schools: A practice based approach to school cultural transition
Presentation / Conference
Spear, S., Spotswood, F., Goodall, J., & Buckton, A. Parental engagement in special schools: A practice based approach to school cultural transition. Paper presented at British Educational Leadership, Management and Administration Society conference 2019

Parental engagement is widely acknowledged to have a positive impact on children’s learning in mainstream education, and interventions to increase parental engagement have had some success in improving educational outcomes (See & Gorard 2015). Howeve... Read More about Parental engagement in special schools: A practice based approach to school cultural transition.