How to bridge the gap: Improving academic/practitioner knowledge exchange
(2007)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK
All Outputs (2)
Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2006, July). Routes to better knowledge transfer in marketing management. Paper presented at Academy of Marketing Conference, London, UK