Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain
(2007)
Journal Article
Powell, J., Tapp, A., & Sparkes, E. (2007). Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 177-187. https://doi.org/10.1002/nvsm.309
All Outputs (2)
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Powell, J., Tapp, A., Orme, J., & Farr, M. (2007). Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations. Primary Health Care Research and Development, 8(1), 22-35. https://doi.org/10.1017/S1463423607000047Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.