An interactive decision-making model of international postgraduate student course choice
(2022)
Journal Article
McNicholas, C., & Marcella, R. (in press). An interactive decision-making model of international postgraduate student course choice. Journal of Marketing for Higher Education, https://doi.org/10.1080/08841241.2022.2076276
This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The de... Read More about An interactive decision-making model of international postgraduate student course choice.