Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key
(2017)
Book Chapter
Chen, Z., & Hang, H. (2017). Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key. In F. Maon, A. Lindgreen, J. Vanhamme, & R. Watkins (Eds.), Communicating Corporate Social Responsibility in the Digital Era, 116-130. Routledge. https://doi.org/10.4324/9781315577234
This chapter reviews existing conceptualisations of interactivity in marketing, information system and media studies, proposing it is a multidimensional construct. It provides a thematic review of corporate social responsibility (CSR) communication i... Read More about Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key.