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Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key (2017)
Book Chapter
Chen, Z., & Hang, H. (2017). Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key. In F. Maon, A. Lindgreen, J. Vanhamme, & R. Watkins (Eds.), Communicating Corporate Social Responsibility in the Digital Era, 116-130. Routledge. https://doi.org/10.4324/9781315577234

This chapter reviews existing conceptualisations of interactivity in marketing, information system and media studies, proposing it is a multidimensional construct. It provides a thematic review of corporate social responsibility (CSR) communication i... Read More about Communicating corporate social responsibilities (CSR) in the digital media: Interactivity is key.

The insurance case of corporate social responsibility (CSR): Is ambivalence the key (2017)
Presentation / Conference
Chen, Z., Pavelin, S., Potter, L., & Hang, H. (2017, June). The insurance case of corporate social responsibility (CSR): Is ambivalence the key. Paper presented at International Association for Business and Society annual conference

Ambivalence is the underlying mechanism in the CSR insurance case

Can corporate social reporting mitigate reputational risk? The role of ambivalence and attribution
Working Paper
Chen, Z., Hang, H., Pavelin, S., & Potter, L. Can corporate social reporting mitigate reputational risk? The role of ambivalence and attribution

While disclosing corporate social and environmental performance has become a common practice around the world, whether such reporting can effectively mitigate reputational risk remains unclear. The existing empirical evidence is not only indirect b... Read More about Can corporate social reporting mitigate reputational risk? The role of ambivalence and attribution.