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All Outputs (2)

Estimating defection in subscription-type markets with down-sampled representation: Analysis from the scholarly publishing industry (2023)
Working Paper
Roberts, M., Deza, I., Ihshaish, H., & Zhu, Y. Estimating defection in subscription-type markets with down-sampled representation: Analysis from the scholarly publishing industry

We explore the subscription-type market within the context of customer churn, and provide analysis on the business model of such markets, and how these characterise the academic publishing business. The proposed method attempts to provide inference o... Read More about Estimating defection in subscription-type markets with down-sampled representation: Analysis from the scholarly publishing industry.

Students’ engagement with eLearning tools: their impact on academic performance (2020)
Working Paper
Hu, Y., Nath, N., Zhu, Y., & Laswad, F. Students’ engagement with eLearning tools: their impact on academic performance

This study examines the effect of synchronous and asynchronous online activities on students’ academic performance. Using student usage data captured in the log files of an adaptive Moodle learning platform, we find students’ total synchronous and as... Read More about Students’ engagement with eLearning tools: their impact on academic performance.