All Outputs (31)

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference
Hughes, T., & Vafeas, M. (2015, September). Co-creation of impact in marketing management: Agency and client research. Paper presented at BAM 2015, Portsmouth University, UK

The creation of wider social and economic impact from academic research is an important policy issue and a priority for BAM. This paper presents a case study of efforts to create practitioner impact from research into the co-creation of marketing co... Read More about Co-creation of impact in marketing management: Agency and client research.

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, September). Agencies and clients: Co-creation in a key B2B relationship. Paper presented at International Colloqium of Relationship Marketing, Newcastle, UK

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference
Hughes, T., & Vafeas, M. (2014, July). Agencies and Clients – a very special relationship 1

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Co-production and the role of self service technology in resource integration (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK

Developing a resource integration model for self-service technology (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK

Strategic thinking in family businesses (2009)
Presentation / Conference
O'Regan, N., Hughes, T., Tucker, J., & Collins, L. (2009, September). Strategic thinking in family businesses. Paper presented at British Academy of Management Conference, Brighton, UK

Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines? (2009)
Presentation / Conference
Hughes, T., Grisoni, L., O'Regan, N., & Wornham, D. (2009, July). Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?. Paper presented at Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK

Strategic thinking in family businesses (2009)
Presentation / Conference
Collins, L., O'Regan, N., Hughes, T., & Tucker, J. (2009, July). Strategic thinking in family businesses. Paper presented at IFERA 2009, Cyprus

Abstract: This practitioner orientated paper seeks to understand better how management knowledge is created, shared and disseminated in family businesses (FBs). It outlines the initial findings from an exploratory study with senior managers of 20 FBs... Read More about Strategic thinking in family businesses.

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference
Hilton, T., & Hughes, T. (2008, December). Co-production and co-creation using self-service technology: the application of service dominant logic. Paper presented at The Otago Forum 2, Dunedin, New Zealand

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2008, September). Academic/practitioner engagement in management: knowledge transfer and knowledge exchange. Paper presented at British Academy of Management Conference, Harrogate, UK

Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference
O'Regan, N., Hughes, T., & Wornham, D. (2008, August). Are we asking the right questions? Closing the academic/practitioner gap in strategic management. Paper presented at Academy of Management Conference, Anaheim, California

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK

Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2006, July). Routes to better knowledge transfer in marketing management. Paper presented at Academy of Marketing Conference, London, UK

Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., & Hughes, T. (2006, July). Why soft science is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., Hughes, T., & Hughes, R. (2006, July). Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK

Services marketing curriculum development: mainstream or specialist study (2005)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2005, November). Services marketing curriculum development: mainstream or specialist study. Paper presented at Services Marketing Conference, Glasgow University, Glasgow, UK

The teaching of services marketing (2004)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference, Liverpool, UK

Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference
Hughes, T. (2004, May). Managing customers in financial services: The role of the marketing function in e-commerce. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada

CRM masterclasses: lessons from the frontline (2003)
Presentation / Conference
Hughes, T. (2003, July). CRM masterclasses: lessons from the frontline. Paper presented at Academy of Marketing Conference, Birmingham, UK

Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference
Hughes, T. (2002, July). Implementing CRM and e-commerce: does the marketing concept provide a missing link?. Paper presented at Academy of Marketing Conference, Nottingham, UK