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All Outputs (3)

Co-creation of value: A customer-integration approach (2019)
Book Chapter
Hughes, T., & Brooks, I. (2019). Co-creation of value: A customer-integration approach. In B. Nguyen, T. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education. Routledge

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.

The implications of e-commerce (2002)
Book Chapter
Hughes, T. (2002). The implications of e-commerce. In B. Foss, & M. Stone (Eds.), CRM in financial services (123-135). Kogan Page

Case 21 Preston and Lancaster Building Society (1993)
Book Chapter
Hughes, T. (1993). Case 21 Preston and Lancaster Building Society. In C. Ennew, T. Watkins, & M. Wright (Eds.), Cases in marketing financial services (185-187). Heinemann