E-commerce: is it an agent for organisational change?
(2001)
Presentation / Conference
Hughes, T. (2001, November). E-commerce: is it an agent for organisational change?. Paper presented at Services Marketing Conference, Manchester, UK
All Outputs (74)
Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services (2001)
Presentation / Conference
Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK
Executive Forum: The disappearing saver - some ways forward in this difficult market (1994)
Journal Article
Hughes, T. J., & Hughes, T. (1994). Executive Forum: The disappearing saver - some ways forward in this difficult market. International Journal of Bank Marketing, 12(8), 4-11. https://doi.org/10.1108/02652329410068994It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.
Case 21 Preston and Lancaster Building Society (1993)
Book Chapter
Hughes, T. (1993). Case 21 Preston and Lancaster Building Society. In C. Ennew, T. Watkins, & M. Wright (Eds.), Cases in marketing financial services (185-187). Heinemann
The customer database: Cross-selling retail financial services (1992)
Journal Article
Hughes, T. J., & Hughes, T. (1992). The customer database: Cross-selling retail financial services. International Journal of Bank Marketing, 10(7), 11-16. https://doi.org/10.1108/EUM0000000001469
Quantifying the Campaign Performance: A Case Study (1990)
Journal Article
Hughes, T. J., & Hughes, T. (1990). Quantifying the Campaign Performance: A Case Study. International Journal of Bank Marketing, 8(6), 30-34. https://doi.org/10.1108/EUM0000000001461
Getting the most out of your agency
Presentation / Conference
Hughes, T., & Vafeas, M. Getting the most out of your agency. Presented at Bristol Media and Business West Breakfast Meeting, V Shed, Bristol, EnglandPresentation and discussion of research to practitioners from Bristol Media and Business West.
Client—agency relationships: Winning client commitment
Presentation / Conference
Hughes, T., & Vafeas, M. Client—agency relationships: Winning client commitment. Presented at Bristol Media Workshop, Paintworks, Bristol, EnglandPresentation and workshop with Bristol Media practitioners
Client/agency relationships: Value creation or value destruction
Presentation / Conference
Hughes, T., & Vafeas, M. Client/agency relationships: Value creation or value destruction. Presented at Bristol Media Conference, Osborne Clarke, Bristol, EnglandPresentation at Bristol Media's annual conference
Agencies and clients – a very special relationship 3
Presentation / Conference
Hughes, T., & Vafeas, M. Agencies and clients – a very special relationship 3Presentation and workshop with agency and client practitioners. The last in a series.
Agencies and clients – a very special relationship 2
Presentation / Conference
Hughes, T., & Vafeas, M. Agencies and clients – a very special relationship 2Presentation of research findings to client practitioners and workshop on implications.
Is the traditional agency model dead?
Presentation / Conference
Hughes, T., & Vafeas, M. Is the traditional agency model dead?. Presented at DMA Workshop, Bray Leino Yucca, Bristol, EnglandPresentation of research to Direct Marketing Association members.
Clients and agencies: Getting the most out of the relationship
Presentation / Conference
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Professional Marketers Association meeting, BDO, Bridgwater House, Bristol, EnglandPresentation of research to the Professional Marketers Association members.
Client—agency relationships: Digital transformation. New models, new and old problems
Presentation / Conference
Hughes, T., & Vafeas, M. Client—agency relationships: Digital transformation. New models, new and old problems. Presented at Bristol Business School Workshop, Bristol Business School UWE, Bristol, EnglandPresentation of research findings to practitioners and discussion of implications.