Skip to main content

Research Repository

Advanced Search

All Outputs (6)

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference
Hilton, T., & Hughes, T. (2008, December). Co-production and co-creation using self-service technology: the application of service dominant logic. Paper presented at The Otago Forum 2, Dunedin, New Zealand

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

The credibility issue: closing the academic/practitioner gap (2008)
Journal Article
Hughes, T., O'Regan, N., & Wornham, D. (2008). The credibility issue: closing the academic/practitioner gap. Strategic Change, 17(7-8), 215-233. https://doi.org/10.1002/jsc.828

The literature is highly critical of the business–academia relationship and there is a lack of congruence between strategic management research conducted by academics and that used by practitioners. There is also a lack of models of collaborative res... Read More about The credibility issue: closing the academic/practitioner gap.

Knowledge exchange and the opportunities for Marketing Intelligence & Planning (2008)
Journal Article
Hughes, T. (2008). Knowledge exchange and the opportunities for Marketing Intelligence & Planning. Marketing Intelligence and Planning, 26(5), 435-440. https://doi.org/10.1108/02634500810894299

Purpose The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future. Design/methodology/approach The paper is a viewpoint contribution based on the aut... Read More about Knowledge exchange and the opportunities for Marketing Intelligence & Planning.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article
Tapp, A., & Hughes, T. (2008). Why "soft science" is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42(3-4), 265-278. https://doi.org/10.1108/03090560810852913

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.