Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?
(2015)
Journal Article
Chalcraft, D., Hilton, T., & Hughes, T. (2015). Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?. Journal of Marketing for Higher Education, 25(1), 1-4. https://doi.org/10.1080/08841241.2015.1044790
Across the globe, higher education (HE) is experiencing ever increasing turbulence. The more established markets are dealing with pressure on budgets, coupled with government intervention to steer HE in particular directions. In contrast, institution... Read More about Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?.