All Outputs (5)

Service co-creation and value realisation (2012)
Journal Article
Hilton, T., Hughes, T., & Chalcraft, D. (2012). Service co-creation and value realisation. Journal of Marketing Management, 28(13-14), 1504-1519. https://doi.org/10.1080/0267257X.2012.736874

The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from... Read More about Service co-creation and value realisation.

Resource integration (2012)
Journal Article
Woratschek, H., Peters, L. D., Kleinaltenkamp, M., Brodie, R. J., Frow, P., & Hughes, T. (2012). Resource integration. Marketing Theory, 12(2), 201-205. https://doi.org/10.1177/1470593111429512

We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who po... Read More about Resource integration.

Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality (2012)
Journal Article
Parnell, J. A., Dent, E. B., O'Regan, N., & Hughes, T. (2012). Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality. British Journal of Management, 23(SUPPL. 1), 104-118. https://doi.org/10.1111/j.1467-8551.2012.00815.x

Performance management is an increasingly perilous and challenging activity for many firms, and involves understanding the drivers of performance as well as its measurement. Academics tend to see performance in terms of rationality, whereas business... Read More about Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality.

Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2012). Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46(1), 92-111. https://doi.org/10.1108/03090561211189257

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.

Adopters and non-adopters of internet banking: A segmentation study (2012)
Journal Article
Patsiotis, A. G., Hughes, T., & Webber, D. J. (2012). Adopters and non-adopters of internet banking: A segmentation study. International Journal of Bank Marketing, 30(1), 20-42. https://doi.org/10.1108/02652321211195686

Purpose: This study examines internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non-adopters of the service. The aim is to illustrate customers' resistance behaviour towards internet banking. The... Read More about Adopters and non-adopters of internet banking: A segmentation study.