Services marketing curriculum development: mainstream or specialist study
(2005)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2005, November). Services marketing curriculum development: mainstream or specialist study. Paper presented at Services Marketing Conference, Glasgow University, Glasgow, UK
All Outputs (2)
Key account management in financial services (2005)
Book
Cheverton, P., Hughes, T., Foss, B., & Stone, M. (2005). Key account management in financial services. London: Kogan Page