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Marketing principles in the application of e-commerce (2002)
Journal Article
Hughes, T. (2002). Marketing principles in the application of e-commerce. Qualitative Market Research: An International Journal, 5(4), 252-260. https://doi.org/10.1108/13522750210443209

E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.

The implications of e-commerce (2002)
Book Chapter
Hughes, T. (2002). The implications of e-commerce. In B. Foss, & M. Stone (Eds.), CRM in financial services (123-135). Kogan Page