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Getting the most out of your agency
Presentation / Conference
Hughes, T., & Vafeas, M. Getting the most out of your agency. Presented at Bristol Media and Business West Breakfast Meeting

Presentation and discussion of research to practitioners from Bristol Media and Business West.

Is the traditional agency model dead?
Presentation / Conference
Hughes, T., & Vafeas, M. Is the traditional agency model dead?. Presented at DMA Workshop

Presentation of research to Direct Marketing Association members.

Clients and agencies: Getting the most out of the relationship
Presentation / Conference
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Professional Marketers Association meeting

Presentation of research to the Professional Marketers Association members.

Achieving research impact
Report
Hughes, T. Achieving research impact

The research on which this report is based is made up of semi-structured interviews with individuals involved in the research process, who are in a position to reflect upon some of the practical issues around achieving impact. The report contains mor... Read More about Achieving research impact.