The teaching of services marketing
(2004)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference, Liverpool, UK
All Outputs (2)
Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference
Hughes, T. (2004, May). Managing customers in financial services: The role of the marketing function in e-commerce. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada