The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms
(1998)
Journal Article
Cicmil, S., & Nicholson, A. (1998). The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms. Management Decision, 36(2), 96-101. https://doi.org/10.1108/00251749810204179
Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sect... Read More about The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms.