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Segmentation strategies for strengthening sun protection behaviours within the UK (2013)
Book Chapter
Jones, S., Eagle, L., Kemp, G., Scammel, K., & Hion, S. (2013). Segmentation strategies for strengthening sun protection behaviours within the UK. In S. Hion, S. Jones, G. Kemp, K. Scammel, & L. Eagle (Eds.), Social Marketing, 180-183. Pearson Education Limited

Case study within the Social Marketing text book