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A practice theory approach to primary school physical activity: Opportunities and challenges for intervention (2019)
Journal Article
Spotswood, F., Wiltshire, G., Spear, S., Morey, Y., & Harris, J. (in press). A practice theory approach to primary school physical activity: Opportunities and challenges for intervention. Critical Public Health, https://doi.org/10.1080/09581596.2019.1695746

A significant body of critical scholarship exists problematizing the dominant behavioural-individualist approaches to public health policy and intervention, and practice theories have been noted for their potential in providing an alternative. Childr... Read More about A practice theory approach to primary school physical activity: Opportunities and challenges for intervention.

Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations (2017)
Journal Article
Spear, S. (2017). Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management and Organization, 47(2), 159-175. https://doi.org/10.1080/00208825.2017.1256165

© 2017, Copyright © Taylor & Francis Group, LLC. Abstract: This article investigates the extent to which vision, mission, and values (VM&V) statements play a role in corporate identity management by commercial and charitable organizations. Impressi... Read More about Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations.

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.

Storytelling in organisations: Supporting or subverting corporate strategy? (2016)
Journal Article
Spear, S., & Roper, S. (in press). Storytelling in organisations: Supporting or subverting corporate strategy?. Corporate Communications: An International Journal, 21(4), 516-532. https://doi.org/10.1108/CCIJ-02-2016-0020

Purpose: Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on storytelling in organisations rather than investigating how different gro... Read More about Storytelling in organisations: Supporting or subverting corporate strategy?.

The role of storytelling in co-creating a corporate brand with employees (2015)
Presentation / Conference
Spear, S. (2015, April). The role of storytelling in co-creating a corporate brand with employees. Paper presented at 10th Global Brand Conference

Organizations are increasingly realizing that brands cannot be solely controlled by managers, but are instead co-created with stakeholders through their interactions and experiences with the brand. The co-creation of the corporate brand with employee... Read More about The role of storytelling in co-creating a corporate brand with employees.

Using corporate stories to build the corporate brand: An impression management perspective (2013)
Journal Article
Spear, S., & Roper, S. (2013). Using corporate stories to build the corporate brand: An impression management perspective. Journal of Product and Brand Management, 22(7), 491-501. https://doi.org/10.1108/JPBM-09-2013-0387

Purpose: A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little empirical research exploring the contents of corporate stories, and... Read More about Using corporate stories to build the corporate brand: An impression management perspective.

Exploring revaluation as a strengths-based approach to changing school physical activity cultures
Presentation / Conference
Spotswood, F., Spear, S., Wiltshire, G., Darnton, A., & Liew, L. Exploring revaluation as a strengths-based approach to changing school physical activity cultures. Poster presented at 7th International Society for Physical Activity and Health Congress

SCIP (School Culture Intervention Project) applied Revaluation in a series of primary schools as the basis for a transformational change programme designed to shape and improve school physical activity culture. Revaluation was used to: Engage actors... Read More about Exploring revaluation as a strengths-based approach to changing school physical activity cultures.

Parental engagement in special schools: A practice based approach to school cultural transition
Presentation / Conference
Spear, S., Spotswood, F., Goodall, J., & Buckton, A. Parental engagement in special schools: A practice based approach to school cultural transition. Paper presented at British Educational Leadership, Management and Administration Society conference 2019

Parental engagement is widely acknowledged to have a positive impact on children’s learning in mainstream education, and interventions to increase parental engagement have had some success in improving educational outcomes (See & Gorard 2015). Howeve... Read More about Parental engagement in special schools: A practice based approach to school cultural transition.