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Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Active transport in deprived communities: Why the car is king (2010)
Presentation / Conference
Bird, S. (2010, July). Active transport in deprived communities: Why the car is king. Paper presented at International Nonprofit and Social Marketing Conference

Active transport is part of the solution to multiple social concerns: obesity and health (Morris & Hardman, 1997), climate change, local traffic congestion and air quality issues (Knox, 2008). As the UK’s first Cycling Demonstration City and home to... Read More about Active transport in deprived communities: Why the car is king.

Safer sex: Passionate escapism versus rational thought (2010)
Presentation / Conference
Bird, S. (2010, July). Safer sex: Passionate escapism versus rational thought. Paper presented at International Nonprofit and Social Marketing Conference

Current social marketing practice emphasises the use of theory, this being one of the benchmark criteria used by the UK’s National Social Marketing Centre to define good social marketing practice. Such theories include the Theory of Planned Behaviour... Read More about Safer sex: Passionate escapism versus rational thought.

Social marketing innovation (2009)
Presentation / Conference
Eagle, L., Jones, S., & Bird, S. (2009, June). Social marketing innovation. Presented at NHS Innovations Conference

Social marketing and the meaning of cool (2008)
Journal Article
Tapp, A., & Bird, S. (2008). Social marketing and the meaning of cool. Social Marketing Quarterly, 14(1), 18-29. https://doi.org/10.1080/15245000801898399

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.