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Framework for inclusive teaching and reducing awarding gaps (2021)
Presentation / Conference
Bird, S. (2021, June). Framework for inclusive teaching and reducing awarding gaps. Paper presented at Chartered Association of Business Schools Learning and Teaching Conference, Online

This session introduces a Framework for Inclusive Teaching, initially designed to reduce awarding gaps for Black, Asian and Minority Ethnic (BAME) students, but adopting approaches that support diverse students. Three lenses are used: accessibility,... Read More about Framework for inclusive teaching and reducing awarding gaps.

Assessment choice: Narrowing or widening gaps in achievement? (2020)
Presentation / Conference
Bird, S., & Bennett, L. (2020, September). Assessment choice: Narrowing or widening gaps in achievement?. Paper presented at Chartered Association of Business Schools Learning Teaching and Student Experience Conference, Online

Choice in assessment topic/mode is widely accepted as a means to reduce attainment gaps and engage students in learning (Price et al., 2012; O'Neill, 2011), as students from diverse backgrounds can 'play to their strengths' through choices reflecting... Read More about Assessment choice: Narrowing or widening gaps in achievement?.

Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development (2020)
Presentation / Conference
Bird, S. (2020, September). Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development. Paper presented at Chartered Association of Business Schools Learning and Teaching Conference, Online

This doctoral study evaluates the effectiveness of a transitional Community of Practice between employers, students and academic staff in a first-year marketing classroom. Through cocreation processes embedded in three action research cycles, all sta... Read More about Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development.

Assessment choice and student anxiety: widening the very gap we are seeking to close? (2019)
Presentation / Conference
Bird, S., & Bennett, L. (2019, December). Assessment choice and student anxiety: widening the very gap we are seeking to close?. Paper presented at Society for Research in Higher Education Annual Conference, Newport, Wales

Choice of assessment topic and/or mode can facilitate inclusive assessment, allowing students to choose topics reflecting their interests and backgrounds, and choose formats that support strong performance and benefit learning. O’Neill (2011) found t... Read More about Assessment choice and student anxiety: widening the very gap we are seeking to close?.

Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves (2019)
Presentation / Conference
Bird, S. (2019, December). Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves. Paper presented at Society for Research in Higher Education Annual Conference, Newport, Wales

As TEF core metrics place growing focus on graduate employability as a determinant of UK universities’ success, universities seek increasing collaboration with employers. This paper explores the impact of a doctoral Action Research (AR) project devel... Read More about Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves.

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Safer sex: Passionate escapism versus rational thought (2010)
Presentation / Conference
Bird, S. (2010, July). Safer sex: Passionate escapism versus rational thought. Paper presented at International Nonprofit and Social Marketing Conference

Current social marketing practice emphasises the use of theory, this being one of the benchmark criteria used by the UK’s National Social Marketing Centre to define good social marketing practice. Such theories include the Theory of Planned Behaviour... Read More about Safer sex: Passionate escapism versus rational thought.

Active transport in deprived communities: Why the car is king (2010)
Presentation / Conference
Bird, S. (2010, July). Active transport in deprived communities: Why the car is king. Paper presented at International Nonprofit and Social Marketing Conference

Active transport is part of the solution to multiple social concerns: obesity and health (Morris & Hardman, 1997), climate change, local traffic congestion and air quality issues (Knox, 2008). As the UK’s first Cycling Demonstration City and home to... Read More about Active transport in deprived communities: Why the car is king.

Social marketing innovation (2009)
Presentation / Conference
Eagle, L., Jones, S., & Bird, S. (2009, June). Social marketing innovation. Presented at NHS Innovations Conference

Social marketing and the meaning of cool (2008)
Journal Article
Tapp, A., & Bird, S. (2008). Social marketing and the meaning of cool. Social Marketing Quarterly, 14(1), 18-29. https://doi.org/10.1080/15245000801898399

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.