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All Outputs (5)

A practice theory approach to primary school physical activity: Opportunities and challenges for intervention (2019)
Journal Article
Spotswood, F., Wiltshire, G., Spear, S., Morey, Y., & Harris, J. (2021). A practice theory approach to primary school physical activity: Opportunities and challenges for intervention. Critical Public Health, 31(4), 392-403. https://doi.org/10.1080/09581596.2019.1695746

A significant body of critical scholarship exists problematizing the dominant behavioural-individualist approaches to public health policy and intervention, and practice theories have been noted for their potential in providing an alternative. Childr... Read More about A practice theory approach to primary school physical activity: Opportunities and challenges for intervention.

Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations (2017)
Journal Article
Spear, S. (2017). Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management and Organization, 47(2), 159-175. https://doi.org/10.1080/00208825.2017.1256165

© 2017, Copyright © Taylor & Francis Group, LLC. Abstract: This article investigates the extent to which vision, mission, and values (VM&V) statements play a role in corporate identity management by commercial and charitable organizations. Impressi... Read More about Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations.

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.

Storytelling in organisations: supporting or subverting corporate strategy? (2016)
Journal Article
Spear, S., & Roper, S. (2016). Storytelling in organisations: supporting or subverting corporate strategy?. Corporate Communications: An International Journal, 21(4), 516-532. https://doi.org/10.1108/CCIJ-02-2016-0020

© 2016, © Emerald Group Publishing Limited. Purpose: Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on storytelling in organisations... Read More about Storytelling in organisations: supporting or subverting corporate strategy?.

Using corporate stories to build the corporate brand: An impression management perspective (2013)
Journal Article
Spear, S., & Roper, S. (2013). Using corporate stories to build the corporate brand: An impression management perspective. Journal of Product and Brand Management, 22(7), 491-501. https://doi.org/10.1108/JPBM-09-2013-0387

Purpose: A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little empirical research exploring the contents of corporate stories, and... Read More about Using corporate stories to build the corporate brand: An impression management perspective.