Practice-theoretical possibilities for social marketing: Two fields learning from each other
(2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171
This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.